Rebranding and modernizing the AvantBlue digital experience.
A boutique EdTech consultancy spun out of Butler University needed a modern, authoritative digital home. Yalla delivered a full brand sharpening and enterprise-grade website built for search visibility, lead conversion, and event promotion.
The challenge
Where they started.
AvantBlue's original web presence was lightweight and didn't capture the team's 100+ years of combined education IT experience. The brand needed to walk a fine line, establish enterprise credibility while staying true to its mission-driven roots in higher education. Early feedback from leadership called for more substance, stronger service messaging, and a shift away from informal script fonts and hand-drawn doodles toward a structured, tech-forward aesthetic.
The solution
What we built.
We modernized the visual identity with authoritative Segoe Condensed Bold headlines, clean Inter body type, and a subtle engineering-blueprint dot grid. We reintroduced a Trusted Partner Ecosystem logo grid (Ruckus, Palo Alto, SentinelOne, Cisco, Dell, Lenovo, Microsoft, Synology) and expanded the leadership team section. Using TenWeb, we vibe-coded custom, dynamic layouts on top of AvantBlue's legacy WordPress installation, giving the team frictionless maintenance and clean schema markup for both traditional search and AI overviews. Modular conversion points across the site include Monday.com CRM lead forms, Calendly strategy-consult booking, a scalable Case Studies hub, and dedicated event registration workflows for K-12 Tech Field Day 2026 at Butler University.
Services provided
- 01Brand Strategy
- 02UI/UX Design
- 03Web Development
- 04Technical SEO & AIO
- 05Copywriting
- 06CRM Lead Integration
Key results
- Crisp, professional B2B site on Deep Navy, Bright Blue, and Seafoam branding
- Monday.com CRM integration capturing inbound consult requests automatically
- Calendly booking for CIOs and Tech Directors, no back-and-forth email
- Scalable Case Studies hub launched with Manchester University network modernization
- Event acquisition engine for K-12 Tech Field Day 2026 registrations
- Structured for SEO and AI Search Overviews (ChatGPT, Perplexity, Gemini)
Business impact
The rebrand received immediate acclaim from AvantBlue leadership and Butler University's cabinet and deans, positioning AvantBlue as a credible enterprise partner while preserving its mission-driven roots.
"Not only has our team been super excited for the brand positioning, but when I presented it to the cabinet of the university and the deans, they loved it. They asked for that slide to be up for a while and they were taking pictures of it!"
